{"id":3389,"date":"2026-09-18T07:55:36","date_gmt":"2026-09-18T12:55:36","guid":{"rendered":"https:\/\/rezoboul.com\/sports\/?p=3389"},"modified":"2026-09-18T07:58:39","modified_gmt":"2026-09-18T12:58:39","slug":"tremblement-de-terre-marketing-kylian-mbappe-quitte-nike-et-devient-actionnaire-de-la-marque-on","status":"publish","type":"post","link":"https:\/\/rezoboul.com\/sports\/tremblement-de-terre-marketing-kylian-mbappe-quitte-nike-et-devient-actionnaire-de-la-marque-on\/","title":{"rendered":"Tremblement de terre marketing : Kylian Mbapp\u00e9 quitte Nike et devient actionnaire de la marque On !"},"content":{"rendered":"C\u2019est une v\u00e9ritable onde de choc qui secoue l\u2019industrie du sport business. Apr\u00e8s plus d\u2019une d\u00e9cennie de collaboration avec le g\u00e9ant am\u00e9ricain Nike, Kylian Mbapp\u00e9 a pris la d\u00e9cision retentissante de changer d\u2019\u00e9quipementier. L\u2019attaquant vedette du Real Madrid rejoint la marque suisse On Holding AG dans le cadre d\u2019un partenariat historique de 10 ans, combinant le statut d\u2019ambassadeur mondial \u00e0 celui d\u2019actionnaire direct de l\u2019entreprise ! L\u2019entr\u00e9e fracassante de la marque suisse dans le football R\u00e9put\u00e9e pour sa croissance fulgurante dans le running et le tennis soutenue notamment par la l\u00e9gende Roger Federer, la marque helv\u00e9tique On r\u00e9alise un coup de ma\u00eetre pour son entr\u00e9e officielle sur le march\u00e9 du football : Kylian Mbapp\u00e9 comme figure de proue : Le capitaine de l\u2019\u00e9quipe de France participera au d\u00e9veloppement de la toute premi\u00e8re gamme de crampons et d\u2019\u00e9quipements de football de la marque. Une double casquette sportive et financi\u00e8re : Au-del\u00e0 de son r\u00f4le d\u2019ambassadeur, le joueur de 27 ans entre au capital de la soci\u00e9t\u00e9 en tant qu\u2019actionnaire, suivant la trajectoire d\u2019athl\u00e8tes-entrepreneurs comme Roger Federer. Thierry Henry \u00e0 la direction : Pour encadrer cette nouvelle division football, la marque On a \u00e9galement recrut\u00e9 Thierry Henry, nomm\u00e9 directeur de l\u2019activit\u00e9 football. La fin d\u2019une \u00e8re avec le g\u00e9ant am\u00e9ricain Associ\u00e9 \u00e0 Nike depuis ses d\u00e9buts chez les jeunes au FC Bondy et \u00e0 l\u2019AS Monaco, Kylian Mbapp\u00e9 \u00e9tait l\u2019un des visages majeurs de la marque \u00e0 la virgule \u00e0 l\u2019\u00e9chelle mondiale. En faisant le choix de s\u2019associer \u00e0 une marque \u00e9mergente en tant que copropri\u00e9taire plut\u00f4t que simple sous-contractant publicitaire, le Fran\u00e7ais red\u00e9finit les r\u00e8gles du sponsoring chez les super-stars du ballon rond. L\u2019essentiel \u00e0 retenir : Acteur principal : Kylian Mbapp\u00e9 \ud83c\uddeb\ud83c\uddf7 (Real Madrid). Mouvement : D\u00e9part officiel de chez Nike vers l\u2019\u00e9quipementier suisse On. Contrat : Partenariat de 10 ans avec statut d\u2019ambassadeur et d\u2019actionnaire. Bonus XXL : Thierry Henry nomm\u00e9 directeur de la division football chez On.","protected":false},"excerpt":{"rendered":"C\u2019est une v\u00e9ritable onde de choc qui secoue l\u2019industrie du sport business. Apr\u00e8s plus d\u2019une d\u00e9cennie de collaboration avec le g\u00e9ant am\u00e9ricain Nike, Kylian Mbapp\u00e9 a pris la d\u00e9cision retentissante de changer d\u2019\u00e9quipementier. L\u2019attaquant vedette du Real Madrid rejoint la marque suisse On Holding AG dans le cadre d\u2019un partenariat historique de 10 ans, combinant [\u2026]","protected":false},"author":3,"featured_media":3392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1582,172,1578,1579,1421,1580,1581],"equipe":[],"stream":[],"class_list":["post-3389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","tag-business","tag-kylian-mbappe","tag-nike","tag-on-running","tag-rezoboul","tag-roger-federer","tag-thierry-henry"],"yoast_head":"\nKylian Mbapp\u00e9 quitte Nike pour la marque On !<\/title>\n<meta name=\"description\" content=\"Coup de tonnerre dans le business du football ! 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